Seeks to empower citizens with the resources they need to protect children from the popular culture.

Site has tools and suggestions to put an end to intrusive advertising. Includes information for parents, teachers, and kids.

Washington Post article looks at the implications of Coca Cola and Pepsi's efforts to sell soda in schools.

CERU, directed by Professor Alex Molnar, conducts research, disseminates information, and helps facilitate dialogue between the education community, policy makers, and the public at large about commercial activities in schools.

A US government report shows commercialism in public schools to be "widespread and on the rise." [14.1 MB in size PDF-format document.]

An annotated bibliography of resources (articles, documents, and web pages) that deal with corporate involvement in K-12 schools. Compiled by an information specialist.

Christian Science Monitor report on marketing efforts to develop brand loyalty with children.

Corporate-sponsored materials are being used more frequently in schools, often because it is free of charge. The author is concerned about the bias in such materials.

Site argues that school soda contracts are illegal, not merely bad policy.

The 15-second announcements that bracket PBS kids' shows are growing increasingly commercial. These "enhanced underwriter acknowledgments" are public broadcasters' solution to funding problems in the wake of reduced government support. But are they legal? Many underwriter advertisements seem to contradict communications law, Federal Communications Commission (FCC) regulations and even PBS's own guidelines.